The team is very responsive to all of our questions. They are always willing to help out with anything we need. We have not found any downsides so far. I would like to see more integration between BritePool and other partners like Google and Facebook. It would be great if you could link your account to other platforms in order to get better insights into what users are doing and where they are coming from. We use BritePool as an attribution provider for our clients. This allows us to track the sources of traffic that leads to conversions.