I like that they offer many different options for data collection (Web crawler + API), as well as multiple ways of importing it into Excel or Power BI so you can do your own customizations afterwards if needed! We are able to use this tool in conjunction with other tools we have at work - sometimes there is overlap between services but not too much hassle since these guys help us understand how our metrics compare across each service/toolset by pulling from all three sources together when doing initial research / planning out what needs improvement where etc., then helping make sure those improvements happen once implemented using just one dashboard instead of having separate dashboards per source system which would be more costly than simply getting everything combined through them first anyway :) Would love some additional reporting features added over time such as email alerts sent whenever certain keywords were found within content pulled down.
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