The ability to easily create custom reports for our clients that are easy enough so they don't mind using them over other tools out there (which is what we're trying not do!).
I wish it was easier/quicker when creating new templates from scratch but once you've used papirofy before its pretty simple stuff with this tool - just keep practicing until your comfortable doing all of these things at one go :) We have been able solve some issues around branding & communication within teams which has lead us into being more successful overall as well :).