The best thing about this software is that it allows you as an owner of your images, or photographer/videographer etc.,to have full control over who has access what information regarding those photos (or videos). This was not available before with other solutions I used in my business! It's also very easy for someone without any tech knowledge at all - like myself- to use; there are no complicated settings required when uploading files into folders which makes things less confusing than some competitors' products where they require specific technical expertise from users just so we can upload our own work safely.- Being able to easily share links out via social media sites such Facebook & Instagram made life much easier compared to having to send people physical CD copies each time new material came online.