I like how my data from other platforms can be used in mergeamp to target new leads or customers for different channels (email/phone). The tool was easy enought to learn but not too user friendly which makes it difficult at times to use when you are trying to perform some tasks quickly. There were many free features available we could have had access to sooner instead of having to purchase them later after using their product. We found out about this service through our agency who recommended us as they knew what we needed already so there wasn't much learning curve once we started looking into it more seriously.