Easy integration with Salesforce, ability track views in real time so you're seeing where your audience are engaging most often/strongest as well as which videos they've been watching/engaging from across all channels (social media). Ability to easily set up campaigns/channels within one platform - no need now to spread yourself too thin between CRM tool & CMS platforms! Need more functionality around customised reports as well as tracking individual users over multiple months or years rather than just being able see data by month-year. Have also recently used live chat function but wish this was rolled out earlier when we had less competition here. We use Cinbeody primarily to engage our sales team through various prerecorded webinar presentations via Facebook Live streaming service of choice. This has given us an edge against competitors who have not yet started offering such services due to lack of demand & infrastructure needed to support them.