The best thing about this ad server is its ability of working with multiple networks like Google, Bing etc., which makes it easy for advertisers as well as publisher's end users get their ads displayed across various platforms at once time without any hassle or delay from either side! It has been quite hard work managing different network accounts but I guess everything worth doing comes along some difficulty so we have had our fair share too!! Not much dislike here; however there are few things i can mention:- 1) There could be more customization options available while creating campaigns.- 2).
Some features related to reporting should also improve (such as better reports generation & analysis capabilities)- 3.) Better integration between account managers would definitely help us manage all clients' activities under one roof easily - 4.). Overall performance improvement will provide benefits not only monetarily but even socially by reducing social media negativity towards brands/.