The ability for my team, as well as our clients (including myself), are able to track all aspects of an e-commerce sale from beginning through checkout in one place with no additional software required! We've been using it since we started working together over 3 years ago now so I'm not sure what would be improved if anything at this point? Our client's success has skyrocketed because they don't have any more questions or doubts about when sales will happen - everything happens automatically via BPGWO which allows them time back into other areas like product development & marketing campaigns etc., while keeping me focused solely onto driving traffic/sales forward towards closing new deals each month.