The ease of use for all our customers who have been using it since day one! Very intuitive interface that is easy enough even for non-technical users like myself (who has no idea what code or programming language looks like) to navigate.
I love how customizable this platform can be as well - you really don't need much training at all before getting started with Baton. There's nothing about baton i dislike yet! We've had great success so far by implementing them into our workflow process. They're very helpful when we do run across issues because they respond quickly and offer solutions almost immediately.