As an agency we use optily for all our clients campaigns management- it's very easy for us as admin to see everything about every campaign with one dashboard - no need for multiple tabs or bookmarks! I wish there were more reports available so they could be exported into other tools like google analytics etc but this is not something i would say was bad because you get what you pay for :) Reporting is great using dashboards which gives me information such as top ads per post/campaigns per month / day along with performance metrics (cost conversion rate) really good stuff!