The platform allows us to reach our target audience at any point during their decision-making process. We can customize messages for different segments of users. It's easy to create ads that are relevant to each segment so we don't have to spend as much money advertising with other platforms or networks. There isn't anything I dislike about this service. Our team spends most of its days in meetings planning campaigns and managing budgets. They can now focus more time thinking creatively about how they want to engage consumers instead of just sending advertisements across the web.