I can't believe I'm seeing this dental concept for the first time! I've been using purple shampoo and conditioner on my bleached hair for years to successfully counteract copper tones, so I'm surprised purple toothpaste isn't as common. I noticed a difference after the first two times. My teeth are noticeably whiter but keep in mind your lips will look pink/purple too. This is a very purple toothpaste but it really lathers up to a lovely lavender color. I usually brush my teeth with regular toothpaste to clean them and then use this toothpaste for its whitening properties. It also has a sweet taste. Not sure what the ingredients are. I plan to use this toothpaste for dental care about 2 times a day 3 times a week.
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