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Review on Marketing Automation by Michael Godo

Revainrating 5 out of 5

Marketing Automation - Easy To Use With Great Features

I like that it is easy to use, you can easily setup everything in one place as opposed to having separate tools for each function of your campaign or list management system.

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This allows me to have all my data under 1 roof so if there's something missing then it makes things easier! It doesn't integrate well with our CRM platform which has caused us some issues at times when we need quick answers (also no live chat). My team works remotely but this feature would be helpful during those long days where nothing happens from 9-5pm. We've made many changes due to ease of integration versus cost savings because sometimes features are not available within other platforms such as HubSpot/Salesforce etc..

Pros
  • You get an overview about who opened what , how far along someone was reading through their inbox & more importantly tracking opens per subject line vs specific landing page campaigns were possible using Pardot too ! Very nice user interface overall especially compared against similar solutions used elsewhere e mail marketing tool
Cons
  • Some difficulties