It's easy enough for newbies like me who know very little about coding or technology in general but are passionate about entrepreneurship/tech-related projects! I've used this tool so far only once - when creating my first startup (not related). At that time we did not get much data as there were no users nor competitors yet; however at least now with more than 200K active startups it might be useful one day ;) The interface could use improvement though :D There may also be other similar tools available which can give better results without spending too long developing your own solution from scratch :) My biggest problem was getting started fast using existing features provided by test 4 start up such us competitor comparison chart etc.,.