It is easy to use and has a lot of features. I like how you can track your URLs in real time. There are also some great integrations that make it easier for me to manage my SEO efforts. The only thing I don't like about this tool is that when you delete your project from the dashboard, it deletes all the URLs that were created with that project as well. I would recommend this product to anyone who wants to keep track of their URLs and their SEO progress. I am able to see which keywords are bringing in traffic to my site and what pages have the most views.