The ease of use, ability to customize my experience from mobile devices/tablets or desktop computers as well! I love that it is so easy yet powerful at once!! So far there haven't been any downsides other than maybe some minor glitches here &there along with getting all your info in one place (this helps me keep track).
We are able get instant feedback about our clients' experiences which has helped us fine tune what we're offering them better each time they visit their location using wifi bridgelogics technology.