I like that it's easy enough so you can set up an account, create templates quickly & easily (it has drag-and-drop interface) without having any prior design experience or coding knowledge - just some basic HTML/CSS skills would do! You don't have access to more advanced features unless paying $9 per month which seems expensive but isn't really as they provide lots of value with those paid plans too ($99 plan gives full admin control). The fact their support team are very friendly people who respond fast when issues arise makes me feel safe knowing my business' safety at hand if something goes wrong down there :) Would love them to give us better mobile responsive designs options rather than fixed widths only though!! We're not sure how well this works yet because we haven’t had much success getting users through our sign.