The ability of this software really helped me solve my customer acquisition problems as it gave an accurate view about who was visiting our website daily or weekly etc., so I realized which websites were not useful at all but what actually made them come from their searches! Also we have got some great ideas using A/B testing feature in terms where you can test different versions that are close enough (almost same) between each other without having any significant difference among these two version; also they're easy & highly customizable too!! Honestly speaking there's nothing much good except its ease-of -use when compared against others like Google Analytics 360° Viewer by Adobe Systems Incorporatedand HubSpot Marketing Suiteby Salesforce Corporationetc.; So if anyone wants something similar then access confidential might be worth checking out. Personal use only i am solving many issues regarding getting information easily through google analytics dashboard itself and now even easier via user friendly interface provided here ;-).