I love that you can create multiple campaigns, send them out at once or over time with different emails for each campaign depending upon what your audience is responding too in each specific segment. It's not very intuitive when learning how this product works. You don't learn everything right away like some of their competitors do so make sure they are upfront about any shortcomings/limitations as soon as possible. We were looking for something simple but powerful to help us deliver our monthly newsletter. This was exactly what we needed!
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