Attach to a textured wall per package instructions. I wasn't sure if it would hold up due to the rough surface, but it did. Inside is a large bath towel, wet after the shower. The towel has been hanging on it, wet and dry, for weeks since we installed it. It's not a pretty hook because it's plastic, but it definitely does the job. UPDATE: March 2018 -- Keep holding on! That thing is rock hard. UPDATE: October 2021 - Absolutely amazing. Holds a full size wet bath towel every day for over 5 years. Unfortunately I have to delete it as we are moving.
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