The simplicity in which it works with our site makes this platform very easy for users like me who are not tech savy at all! I do appreciate how customizable everything really is though. It's great having one place where you have your data stored so when things change we know exactly what needs tweaking first rather than digging into different parts of other platforms/tools. So far nothing specific about Rees but their customer support has been excellent as well. We're able to automate many tasks including product reviews through them too.