I love how quickly we can generate leads, refine them with our nurture program then close those people down within 1-2 weeks so that they're ready to do business! The user interface could be better for some of my team members who are not as tech savvy but it's improving by leaps each day - which is great!! This software was extremely easy from start until finish using their customer support department. A lot less time spent managing email campaigns than other programs out there in this space would allow us more hours working directly selling into these prospects instead waiting around getting nothing done during sales cycles (which happens at times).