I like that it's easy for me as an admin/marketer, with very little training or tech support required! The tool is intuitive & works well across all devices - phone calls are also great because they're usually recorded so we can listen back later if needed (if not saved). It does take some time getting used too since there aren't any "training wheels" initially but once familiarized wtih everything in place this becomes easier than ever before!! We have been able reach new clients faster then expected which has increased our sales revenue by leaps-and bounds.