I like that it allows me to build an entire DW without having any knowledge or experience in SQL Server, SSIS etc., which makes my job easier as well since this software handles most things for you! There are some features/tools missing but they have said there will be more updates soon so hopefully those tools get added too along with other new ones once released (which should help speed up development). It's not free though - can't afford right now unfortunately :( But if your looking into building data warehouses then definitely give them try out first because their support team has been very helpful when we had questions about using datavalue builder vs our own custom scripts written by ourselves :) We're solving business problems related specifically around customer service center analytics & reporting needs within Salesforce CRM environment.