As an admin I can see which features are used by our customers using this tool - how to improve it! It is very easy way of monitoring each client's app performance as well usages statistics like time spent there etc., even more so when we have many clients that makes comparing data difficult at times but still possible thanks UI design & UX team who did such great job here :) We do not need any additional tools just one from above mentioned vendor will be enough if your apps run only within Microsoft Azure cloud platform.