I love how quick it is to get results from this tool, whether you are looking at one category or multiple categories! The team behind data impact understands what they're doing so even when we have questions that go unaddressed (which happen occasionally) our experience with them has been nothing but stellar! It can be difficult getting past some of their initial hurdles which makes me hesitant about using other platforms in comparison - however if your goal isn't just analytics then there's really no downside here because once things start clicking for us its pretty clear-cut why people should switch over!! We've done A/B testing across several different products as well as multi channel campaigns for various clients and both types show very similar ROI numbers after running through DI tools like PPC & SEO reports etc..