I used to buy Freud and other popular brands until the woodworking community mentioned this brand. While some bits seem expensive, I couldn't believe how smooth they cut compared to other bits I've tried over the years. At first I thought the bit wasn't making contact, but I realized it cuts so smoothly. Using my Bosch router there are no burn marks and it glides over the edge in one pass. Tried with pine and several hardwoods and all seem to work fine. After this experience, I started buying Whiteside brands. Highly recommend if you want a quality finish!