We bought this to hide the ethernet cable that we needed to run across the floor at the entrance to our kitchen. There is a groove on the bottom that keeps the cable in place. It comes rolled up but we just stretched it out and placed it between our mattresses overnight as another reviewer suggested and it straightened out perfectly. You can also put it in the sun for a bit to get the same result. The rubber keeps it from sliding, but we put double-sided tape on the bottom to keep it from moving at all. We don't even notice it when we walk into the kitchen and it's a lot safer than just a line lying there ready to throw us off. It was also easy to cut. It was longer than we needed, but we were able to cut it with a box cutter in a few minutes. Great product - highly recommend.
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