I like that it's fairly simple software but still has all of those features we need as marketers or sales people! It allows you do so much without having too many options which can be overwhelming at times (especially if your new). If there was an option where they could have multiple tabs open instead of one tab only then this would make things easier when trying to learn how everything works together. We are able use our own keywords within their system rather than using generic terms such as 'product' etc.. This makes finding out what products/services someone wants very quick because its already been set up by them before entering any information themselves.