I like that it is easy to use without having any prior knowledge of programming languages or security protocols such as OAuth2/OpenID Connect etc., but most importantly i love how simple yet effective this tool can be when you have no technical background whatsoever! The only downside would probably being more expansive with features (or maybe not so much?) It's great if your team has limited tech skills because then they don't need an IT department just another set up person who knows what she does :) Also very helpful at work since we are always trying new things out - from internal applications all way through our clients websites; there isn’t anything wrong about using something which makes life easier especially considering its free version too ;).