Review on Wrapping Paper Storage Organizer - Effortlessly Organize Wrapping Supplies, Including Paper, Ribbons, Bows, and Scissors. Keeps Everything in Optimal Condition Throughout the Year, Primed for Any Season. (Black) by Carol Miller

I should have looked more closely at the product photos. The second shows a 40 inch long product, so it barely fits in a 40 inch roll of wrapping paper. The description expands this somewhat to 40.25, but that's not enough. You cannot use the pocket on one end if you have full size reels. It also appears that the rigidity of the container necessitates full length rollers; You can see in the 3rd picture that the walls are not solid pieces. how else could it come in a 16.4" x 6.1" x 4" box when it's 40" long? However, it saves paper and costs about $10, so I'll still be using it until I find something better.