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Review on eNautics by Matt Simpson

Revainrating 4 out of 5

Intricately Detailed Website Analytics & Insights

I like that this software can be used for both B2B and B2C companies, it also has an API so you don't have to rely solely on your website analytics data.

img 1 attached to eNautics review by Matt Simpson

It takes some time to get familiar with but once you do, you'll see how powerful this tool really is! There are many features within the platform which take longer than expected to learn or use, however they're all worth learning as they make using the program much more efficient. We've been able to identify areas of improvement throughout our client's websites and campaigns through this software.

Pros
  • Powerful
  • Able easily manipulate campaign tracking results.
  • Easy to manage/navigate interface
  • Many different feature options from basic metrics (page views) up into conversion optimization suchas visitor segmentation & funnels etc..etc
Cons
  • The UI looks very outdated.
  • Extremely technical user training required needs serious improvements upon initial launch