I like that this software can be used for both B2B and B2C companies, it also has an API so you don't have to rely solely on your website analytics data.
It takes some time to get familiar with but once you do, you'll see how powerful this tool really is! There are many features within the platform which take longer than expected to learn or use, however they're all worth learning as they make using the program much more efficient. We've been able to identify areas of improvement throughout our client's websites and campaigns through this software.