I like that it's easy for parents/caregivers of young children, especially toddlers or babies who are learning how things work in their world as they grow up! It helps us track our child when he goes into his room at night - which allows me sleep better knowing my baby isn't wandering around getting himself hurt (he has autism). The cost can be prohibitive if you have more than one kid using this app; however there should definitely be some sort of discount offered so families with multiple kids could afford something similar without having an arm & leg attached to each other from spending $$$$ per month just because we want them all tracked together. We use the tracking feature whenever someone leaves home alone during nap time-which gives peace of mind since no matter where she gets lost off campus her caregiver will know exactly what.