I like that it is an all in one solution for real estate companies to use across their platforms of choice (SalesForce/Cloud CRM).
It has made my job easier by providing me with accurate information about our portfolio properties so we can better target them as well provide updates where needed via email or phone call instead if having someone come over site visits etc.. Sometimes you have issues getting info from some data fields but this may be due user error more than anything else? We are currently using RZX360 platform which was purchased last year - previously used ZIPS 360 product until they stopped supporting older versions when switching products after purchase!