The ability for me as Director of Marketing & Ecommerce at UserReady is that I can easily access everything through their dashboard which has allowed us in creating our plan moving forward with what we need from them each month or quarter! Nothing really but it's easy enough use if you have an account set up already like any other tool out there!! If your looking into this service make sure its worth paying upfront otherwise they could charge more then likely not provide much value after all these services are cheap so why pay twice? We're using userready because when marketing campaigns come around (especially social media) users want information fast hence giving people immediate feedback about results etc..