This product has allowed us to easily track our customers' activity within each of our pages over time! It's made it easy for me as a manager to be able to see what my team are up too in terms of page views, engagement etc.
There could definitely be more options available depending how many people use this tool - but I can't fault them at all so far!! We've been using the reports functionality most commonly used by affiliate marketers who want to know where they're getting value from. Using these insights we have improved content creation processes, which then leads directly into increased conversions.