I like that we are able to target our audience very specificily by location because it is not difficult for people who do research about their products or services before they buy them.
It was easy enought for me as admin side person but my team members did most things so no problems there either! We were looking into something similar which worked well at first then went down hill really fast when someone left after only 2 months working here (which i am still waiting over 90 days now). So this helped us keep control over what content gets posted where and how often depending upon the engagement level and amount paid out per post versus number likes etc..