I bought it to put a special sticker on my car to remove at will. As others have noted, the label is difficult to remove. Also, both sides are roughly the same color. I checked and it was stuck to my car. So I took off the label and decided to put a sticker on the side of the label, which I did. Then since the sticker is shaped like a shark I cut it out so the magnet and sticker are one piece. Then I glued it to the car and it didn't stick. It took me a few seconds to figure out that it would only work on one side, so I'm out of luck, it can't be flipped. She and the sticker went in the trash. On it you need to mark which side is magnetic.
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