I like their approach to creating campaigns. They are always thinking about how they can improve your campaign strategy or execution so you get more clicks per dollar spent! The process takes time but it's worth it when we see our ROI go up each month. It would be nice if there was something better than just CPC bidding available - maybe some hybrid options? But overall great product/service. Working with them made my PPC life easier by providing me with valuable insights into what works best online (and why).