I like that it's easy for me as an affiliate marketer because all my content is in one place! It makes marketing much easier than having to upload each blog post individually. The price may be a little high but if you're looking at it from the perspective of how long it will take to build out several campaigns (for example), then yes, it might just work out cheaper over time. We are using this tool with MailChimp, so we don't really get too many benefits yet, but it does help us keep track of what posts are working well vs not so much.