The reporting feature allows you to see results of your campaign in an easy way which makes it very useful when doing analysis or comparing different ad groups within one account. Sometimes I feel like there are some features that could be more intuitive but overall this tool has been working well so far! It's great being able to target specific locations with ads as opposed to just broad location categories such as "All Locations". This helps me reach my customers who live near certain landmarks without wasting money advertising where they don't need help from us at all.