I love this hair dye. I wasn't expecting much because it's not tested on animals and contains fewer chemicals, but I was surprised in the end. I think it's better than any light blonde hair color you find in stores like L'Oréal Preference or Excellence. I liked that the blonde was light but not coppery and my hair felt better (not as dry) afterwards. People noticed and I got compliments. The box and packaging look a bit dated and could definitely be better decorated. Also, there's no applicator bottle, so you have to mix in a bowl, which is far from ideal.
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