There is room for improvement, but overall, the KIWIHOME online store provides a respectable offering of mobile phone accessories and services. The website's organization is a weakness, making it tough to search for and locate particular items. The search feature is also not as comprehensive as it could be, making it more difficult to locate specific content. Customer service is another field for development. Even though they have an informed and helpful staff, they often take too long to respond, which is frustrating for customers who need immediate assistance. KIWIHOME would do well to allocate more resources toward enhancing reaction times and satisfying customers' demands. Finally, some of their goods are on the pricier side, which could turn off customers who are shopping on a tight budget. If KIWIHOME wanted to expand its customer base, it could do well to make more of its products and services accessible to a broader range of budgets. There is space for improvement in the areas of website structure, customer service, and pricing at the KIWIHOME online store, but there are some positives. If they fix these problems, they will be in a better position to dominate the market for mobile phone accessories and services.