The ability to quickly setup campaigns with multiple ad groups for each channel (search & display) as well as targeting options was very helpful during our time working together! We were able to have success without any prior knowledge of marketing automation or analytics tools which allowed us additional flexibility in terms of budgeting/plans moving forward. Being an agency we are constantly trying new things but never had anything that stuck until now where I am excited about what this platform has done so far to help grow business and increase ROI through better planning. Nothing really stands out since it is still fairly early days - there's room for improvement here no doubt though if they continue down their current path then we could be looking more towards them when considering future projects.