The team is passionate about their work! They understand your needs, they listen to you carefully before suggesting ideas for improvement or new directions with an open mind - which makes collaboration all that much easier than it might otherwise be in such highly competitive markets today (especially when there's so little good news). And I've noticed this over time working closely together both at international events as well as during individual projects. 1.) Their understanding of what works best within each project 2) How willing and able they are personally 3.) To have access to relevant expertise from across different sectors 4.) A very supportive network outside Ambito 5.) Very professional throughout our relationship.