I like that they come with their own case/carrying case which is very handy as I travel a lot. Of course, the price-performance ratio is also right. They fit perfectly into their individual holders in my bag and I don't feel like I'm missing anything when I pick them up. As for the apps, I think they work well/well. I didn't notice any fiber loss on the brushes and I was able to clean them quite well. This is honestly a great gift for makeup-age teenagers as it gives them lots of quality tools without breaking the bank.
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