The aroma is pleasant. It's not "baby, baby" but the orange isn't overwhelming. (You'll smell it on your baby, though.) It just doesn't foam in the water at all and takes a lot of pumping to get the bathwater soapy enough. I can't say for sure if it made her cry either, but she cried in the bath twice when we used it and she has never cried in the bath before. Smell on our baby and we (and she) missed some of the foam he gave us so Babyganics was the only purchase for us.
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