Ease of use. The fact that it is cloud-based, thus allows for ease of use, and access from anywhere. I can access it from my phone, my iPad, or my Mac. The only thing that I dislike is the fact that the software is not as user friendly as it could be. Sometimes it is difficult to figure out how to do certain things. This is not a huge problem, but it is something that I would like to see improved. For a small business, this is the only software that we have found that will allow us to handle our accounting in a more efficient manner. It has helped us to streamline our processes and keep track of our accounting.