The ability to create custom modules with ease, it's easy for development teams using C# or VB as they are able to develop their own functions in order to customize functionality that other developers would not have thought of beforehand. I wish there was more documentation about how things work behind-the scenes so we could learn some tips from what others did wrong when developing our extensions/modules since the tutorials were quite limited compared to many competitors' products (e.g., WordPress). We used this product at my current job but only briefly because of its limitations regarding SEO integration into pages / content creation. However, after leaving my previous employer, I realized just how much better everything works once you're out of those constraints!