I like that its easy for me as an individual user with little training at all,to use it easily in my own way without too much help from others when needed - there is support available if you need further information or assistance but honestly no one else can do what this software does well enough (in our opinion). The best part of lead stream so far has been how many emails we get through each month! It saves us time because now i dont have send out mass email campaigns anymore just once per week which will reach more customers then before due date expiry!